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Hurray! Announces Notice of China Unicom Penalty

BEIJING, April 26, 2006/Xinhua-PRNewswire/ -- Hurray! Holding Co., Ltd. (Nasdaq: HRAY - News), a leader in wireless music distribution and other wireless value-added services, artist development and music production, and wireless value-added services management software in China, today announced that Beijing Hutong, one of Hurray!’s affiliated operating companies which provides wireless value-added services, has received from China Unicom a notice of penalty of approximately US$0.4 million due to the violation of certain Unicom billing policy by one of its WAP services in October 2005. In addition, China Unicom has ordered suspension of the relevant WAP service.

A charge related to the penalty will be recorded by the Company in the first quarter of 2006. In addition, the Company expects that the suspension of the above mentioned WAP service will negatively impact its revenue generated by the service going forward.

Upon receiving the penalty notice for the October 2005 violation, Hurray! management immediately took actions to further tighten operational control and is actively working with China Unicom to ensure full compliance with all China Unicom service policies and regulations.

About Hurray! Holding Co., Ltd.

Hurray! is a leading provider of music and music-related products such as ringtones, ringbacktones, and truetones to mobile users in China through SMS, IVR, RBT, WAP, MMS and Java wireless value-added services platforms over mobile networks and through the Internet. The company also provides a wide range of other wireless value-added services to mobile users in China, including games, pictures and animation, community, and other media and entertainment services.

In addition, Hurray! is a leader in artist development, music production and offline and online distribution in China through its majority controlled record labels Huayi Brothers Music and Hurray! Freeland Music.

Hurray! also designs, develops, sells and supports a service provisioning and management software for mobile operators in China to manage wireless value-added services.

Forward-looking Statements

This press release contains statements of a forward-looking nature. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. You can identify these forward-looking statements by terminology such as "will," "expects," "believes" and similar statements. The accuracy of these statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including risks related to: Hurray!'s ability to maintain its leading position in the market for wireless value-added services in China, including its ability to anticipate or address changes in technologies and user preferences in an effective and timely manner; the risk that Hurray's profitability may be adversely affected in future periods for a variety of reasons, many of which may be beyond management's control; the state of Hurray!'s relationships with China's mobile operators; the possibility that the penalty discussed in this press release will have a material advance affect on 2006 gross revenues, in which case Hurray!'s financial condition could be adversely affected; the risk that China Unicom or other mobile operators in China will impose additional penalties on Hurray!, and other risks outlined in Hurray!'s filings with the Securities and Exchange Commission, including its registration statement on Form F-1, as amended. Hurray! does not undertake any obligation to update this forward-looking information, except as required under applicable law.

For more information, please contact:
Phoebe Meng
Investor Relations Manager
Tel: 8610-6518-8989 x 6806
yfmeng@hurray.com.cn

SOURCE: Hurray! Holding Co., Ltd.