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Hurray! Shareholders Approve Share Repurchase Plan

BEIJING, April 4, 2006/Xinhua-PRNewswire/ -- Hurray! Holding Co., Ltd. (Nasdaq: HRAY - News), a leader in wireless music distribution and other wireless value-added services, artist development and music production, and wireless value-added services management software in China, today announced that its shareholders approved a share repurchase plan at an Extraordinary General Meeting of Shareholders held on April 3, 2006. Under the plan, Hurray! is authorized to buy back up to $15.0 million worth of outstanding ordinary shares or American Depositary Shares (ADSs) representing the ordinary shares of Hurray! from time to time through open market purchases, depending on market conditions, share price and other factors deemed relevant by the Company's Board of Directors. Repurchases will also be subject to the relevant rules under United States securities regulations and Cayman Islands law. The plan may be suspended or discontinued at any time.

Commenting on this event, Hurray!’s Chairman and Chief Executive Officer, QD Wang, commented, “We are confident in our long-term ability to grow revenue, profits and shareholder value through our innovation and execution. This share repurchase plan highlights our belief in the long-term strength of our business.”

The share repurchase plan will be funded by the Company’s available working capital. As of December 31, 2005, the company had cash and cash equivalents of approximately US$76.0 million.

About Hurray! Holding Co., Ltd.

Hurray! is a leading provider of music and music-related products such as ringtones, ringbacktones, and truetones to mobile users in China through SMS, IVR, RBT, WAP, MMS and Java wireless value-added services platforms over mobile networks and through the Internet. The company also provides a wide range of other wireless value-added services to mobile users in China, including games, pictures and animation, community, and other media and entertainment services.

In addition, Hurray! is a leader in artist development, music production and offline and online distribution in China through its majority controlled record labels Huayi Brothers Music and Hurray! Freeland Music.

Hurray! also designs, develops, sells and supports a service provisioning and management software for mobile operators in China to manage wireless value-added services.

Forward-looking Statements

This press release contains statements of a forward-looking nature. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. You can identify these forward-looking statements by terminology such as "will," "expects," "believes" and similar statements. The accuracy of these statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including risks related to: the effect any share repurchases, or the failure to execute any share repurchases for whatever reason, may have on the trading price of Hurray!'s ADSs; Hurray!'s ability to maintain its leading position in the market for wireless value-added services in China, including its ability to anticipate or address changes in technologies and user preferences in an effective and timely manner; the risk that Hurray's profitability may be adversely affected in future periods for a variety of reasons, many of which may be beyond management's control; the state of Hurray!'s relationships with China's mobile operators; and other risks outlined in Hurray!'s filings with the Securities and Exchange Commission, including its registration statement on Form F-1, as amended. Hurray! does not undertake any obligation to update this forward-looking information, except as required under applicable law.

For more information, please contact:
Phoebe Meng
Investor Relations Manager
Tel: 8610-6518-8989 x 6806
yfmeng@hurray.com.cn

SOURCE: Hurray! Holding Co., Ltd.